Meet Us

Tom Murphy

Founder and CEO

Tom brings nearly four decades of retail automotive experience to SCILICET’s Professional Services division. Starting out on the sales floor in 1985 he quickly moved into finance. He spent a decade as owner and operator of both independent and franchise dealerships, finding success in two of the nation’s most competitive markets; Baltimore / Washington and NYC / Long Island.


Tom has served in a leadership role with Market Scan Information Systems (MSIS) and quickly distinguished himself by leading the sale, training, integration and implementation of MSIS’s first fully networked installation. vAuto, where as Director, where he authored and delivered vAuto’s widely-acclaimed ‘Sales Process 2.0’ which remains vital to thousands of stores across the U.S. and Canada. Cox Automotive (CAI) as one of seven EDP Founding Members, Tom was entrusted with defining the role and responsibilities for a CAI-wide single point of contact to serve the organization’s top 230 dealer groups (by revenue).


He launched SCILICET®  in 2018. Tom remains focused on helping dealers achieve competitive advantage by more fully and efficiently leveraging the software solutions in their employ.  SCILICET® Professional Services are the vehicles through which Tom’s insights, recommendations and other capabilities are delivered.

Ion Baker

Sr. Director, Performance Management

Ion began his career in the automotive industry in  2007. Quickly moving to a leadership role responsible for marketing and e-commerce operations and assuming responsibility of dealer application process development and utilization.  He  developed a diverse skillset working with import, domestic and highline dealers in rural to hyper competitive markets developing process efficiencies that yield real world results.

In 2012, Ion moved to a national position, responsible for the groups 86 dealerships and 22 body shops Digital Marketing, leading a small three person team Web Management, and spearheaded the groups fist in-house social media team, handling all social content and reputation management for the group. He later assumed responsibility of the regional team mentioned above, and the CRM ownership for the group in addition to all digital marketing.  Support staff and marketing expenditure was conservative, which led Ion to lean heavily on developing process efficiencies that yield real world results, spanning across all dealership applications.

In 2015 Ion helped spearhead a team of 26 marketers specializing in SEO, SEM, Web Development, Graphic Design, social media, and all paid media items within that spectrum for the all the groups dealers and collision centers. 

In 2017 Ion conceptualized and launched the group’s first centralized call center, a team of 130 in Atlanta that bridged that gap between marketing and operations made possible with a focus on highly efficient workflows and application interconnectivity.

Rod Echols


Julie Murphy


Advisory Board

Eric Foss

Chairman, President & CEO (Ret.)

Aramark & PepsiCo

Dave Zuchowski

Former President & CEO at Hyundai Motor America

Current Chief Strategy Officer at Unite Digital, LLC

Current Sr. Partner at motormindz, Inc.

Brian Colan

Chief Accounting Officer

Lockheed Martin


Scilicet will drive the auto industry forward by providing real time, actionable information and efficiencies which enable manufacturers to make more, dealers to sell more and consumers to purchase more than ever before.

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